BioPharm  

Formulary

A peer-reviewed drug management journal for managed care and hospital decision-makers

Formulary is a monthly, peer-reviewed journal that educates hospital and managed care decision-makers who are on pharmaceutical and therapeutic committees on the safety, efficacy, reliability and cost-effectiveness of new products, indications, and formulations. An influential source for 39 years, Formulary has provided the most timely and up-to-date information readers need to make their formulary decisions.

Advertising Opportunities

Total Qualified Circulation: 40,000

BPA Audited Statement June 2008

Formulary serves the Pharmacy and Therapeutic Formulary Committees in managed care, managed healthcare, long-term care, hospitals, VA hospitals, HMOs, PPOs and Pharmacy Benefit Management organizations. Qualified recipients are chairmen and directors of Pharmacy and Therapeutic Formulary Committees at hospitals, VA hospitals, managed healthcare, managed care and health care organizations. Also qualified are consultant pharmacists, clinical pharmacists, doctors, medical directors, drug information officers, chief pharmacists, administrators, nurses, quality assurance, risk management, utilization review and other pharmacists at other medical facilities, others allied to the field and other paid circulation.



Direct Marketing Opportunities

Number of Selects: 5


The Formulary Magazine subscriber list puts you in direct mail contact with members of pharmacy and therapeutic committee members and others charged with drug management responsibilities at hospitals, HMO's and other managed care settings. This list, containing only pre-qualified medical system decision-makers involved in pharmacy policy is ideal for promoting:

  • Pharmaceutical Products
  • Medical Information Systems
  • Practice Management Products & Service

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your marketing advisor (dberoisa)

David Beroisa
Custom Reprints Advisor

Contact David Beroisa
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With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.