Carissa

Dental Marketing Advisor

Carissa Simmerman
  • MRN Team Member since June 2004
  • Hometown: Cleveland, Ohio.
  • Hobbies: Boating and outdoor activities.
  • Family: Husband.
  • Customer Service Philosophy: Make clients happy and give them a plan to meet their needs.
  • Carissa's Marketing Tip: When using direct mail, it's smart to test a small group of prospects before mass mailing the whole list. Use the test results to alter your mailing to appeal to what your small focus group responds to best. This will save you time and money as well as make an impact on your campaign's effectiveness.

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Dental

Led by Dental Products Report Advanstar serves the approximately $80 billion dental market by connecting nearly 334,000* practicing dentists, dental lab technicians and dental professionals in the U.S. and Europe to thousands of dental suppliers. Advanstar's portfolio consists of three magazines, directories, conferences, custom publishing, a unique online search engine and most recently, ADA/CERP accredited continuing education products.

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My Properties

 


Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.