Linda Barrier

Dental Marketing Advisor

Linda Barrier
  • MRN Team Member since March 2004
  • Hometown: North Olmsted, Ohio.
  • Professional History: Sales and marketing executive for United Reader Services, Inc. for 17 years.
  • Hobbies: Spending time with family, watching sports (Go Bucks!), golf, entertaining, travel.
  • Family: Husband Ron; children Renee, Ronnie and Robert; and dogs Rocky (a boxer) and Maggie (a Siberian husky).
  • Customer Service Philosophy: I view myself as my clients' partner in growing their businesses.
  • Linda's Marketing Tip: When deciding where to run print ads, look at circulation reports carefully. Determine how much of the circulation is qualified annually. Advertisers should be wary of publications with a very large, three-year circulation. If a reader hasn't responded to a publication in three years, it's less likely that they will respond to an advertisement.

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Dental

Led by Dental Products Report Advanstar serves the approximately $80 billion dental market by connecting nearly 334,000* practicing dentists, dental lab technicians and dental professionals in the U.S. and Europe to thousands of dental suppliers. Advanstar's portfolio consists of three magazines, directories, conferences, custom publishing, a unique online search engine and most recently, ADA/CERP accredited continuing education products.

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My Properties

 


Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.