Firstline

Communication, compassion, commitment, career

Firstline is a professional trade magazine for veterinary team members — receptionists, veterinary assistants, technicians, and practice managers — that provides detailed articles about the business of client and patient care. We cover topics related to communication and practice management, including professional growth, client relations, team building, and the human-animal bond.

Advertising Opportunities

Total Qualified Circulation: 40,000
BPA Audited Statement June 2007

Firstline subscribers are registered technicians, veterinary assistants, practice managers and receptionists — the first point of contact with pet owners. They work in exclusive small animal practices, over 50 percent small animal practices, mixed practices; are veterinary technician students; or are involved in related academic, educational, or research work.

Media Kit
E-Media Kit
Inside Display Rates
Classified Rates
Recruitment Advertising

Direct Marketing Opportunities

Number of Records: 32,724
Number of Selects: 4

The Firstline subscriber list puts you in direct contact with a vital part of every veterinary practice — the veterinary team members. These professionals influence the sale and use of products such as:

Premium foods
Flea and tick products
Veterinary pharmaceuticals
Behavior modification products
Therapeutics

View Datacard

your marketing advisor (rschuster)

Renee Schuster
Direct Marketing Advisor

Contact Renee Schuster
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+1 (800) 225-4569 ext. 2613

your marketing advisor (ssailes-colbert)

Sandy Sailes-Colbert
Reprints Advisor

Contact Sandy Sailes-Colbert
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+1 (800) 225-4569, ext. 2761

your marketing advisor (apaulovcin)

Angela Paulovcin
Marketing/Recruitment Advisor

Contact Angela Paulovcin
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+1 (800) 225-4569 ext. 2629

your marketing advisor (svolcansek)

Sharon Volcansek
Marketing/Recruitment Advisor

Contact Sharon Volcansek
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+1 (800) 225-4569 ext. 2668

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Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.

Use customer analysis and market research as a foundation for your strategy.
Make sure your message is powerful, clear and consistent in each marketing channel.
Communicate with your sales team so they are on board with the messaging, timing, and support collateral.