Kimberly Pippin

Custom Reprints Advisor

Kimberly Pippin

  • MRN Team Member since June 2007
  • Hometown: Bay Village, Ohio.
  • Education: BA Interpersonal & Public Communications, Bowling Green University; Bowling Green, Ohio.
  • Professional History: 15-year veteran of B2B media sales consulting with leading B2B media companies, print and interactive media sales, licensing and content repurposing, web design consulting, webcast production and webcast commentating.
  • Honors & Awards : 1998 Chairman's Award, Penton Media, Inc.
  • Hobbies: Rooting for OSU Buckeyes football team, music, graphic and web design, watching High School Musical and American Idol with her daughters.
  • Family : Family of four including two daughters, ages 5 and 10.
  • Customer Service Philosophy: Make someone smile today!
  • Kimberly's Marketing Tip: Size and color make a big impact on the effectiveness of your ad. In a 2007 Readex Research survey, color ads were remembered by 33% more respondents than were black and white ads. Use size and color to highlight features, call out benefits to the buyer, and offer a realistic image of your product.

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Advanstar Custom Reprints

Advanstar Custom Reprints are reproductions of articles from our portfolio of award-winning, industry-leading trade magazines. Full-color and deeply customizable, dynamic and affordable, Custom Reprints complement your advertising, marketing and communications. They maximize the exposure of your best published work — bringing you wider recognition and lasting success.

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Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.