Medical Economics

Smart business, better patient care

Medical Economics, the #2-ranked** magazine in its category, is a bimonthly business resource publication for busy physicians, providing the practical information and expert advice they need to successfully manage their medical practices, their personal finances, and their professional careers. For over 80 years, doctors have turned to Medical Economics for the non-clinical education they didn't get in medical school, recognizing that by running a smarter business, they can deliver better patient care. In addition, Medical Economics now offers four vertical editions of the publication — Endocrinology, Gastroenterology, Neurology/NeuroSurgery and Pediatrics. Advertisers choose Medical Economics for its consistently high readership, high ad page exposure, and high-prescribing productivity among its circulation to primary care physicians.

Advertising Opportunities

Total Qualified Circulation: 194,028
BPA Audited Statement January 2008

A magazine covering issues to all specialties, Medical Economics carries more articles and departments than any other medical publication, conveying the advice of experts to help physicians manage their practices deal with managed care, and run their financial affairs. Medical Economics shows physicians how to navigate the current healthcare landscape. Its veteran staff examines issues that not only impact a doctor's business today, but will also define a quality of life for medical practitioners in years to come.

The primary specialties of qualified recipients include cardiovascular diseases, family practice, general practice and internal medicine.

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Direct Marketing Opportunities

Number of Records: 823,083

Medical and osteopathic physicians coping with the business side of medicine — the non-clinical problems associated with running a private, office-based practice — subscribe to Medical Economics, making the journal the most read in the physician marketplace. Readers make purchasing decisions for their healthcare business environment that include:

Pharmaceuticals
Healthcare consulting
Financial and tax planning
Uniforms and medical accessories
Office furnishing
Computer hardware and software

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your marketing advisor (rschuster)

Renee Schuster
Direct Marketing Advisor

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your marketing advisor (ckastanis)

Carla Kastanis
Print/Online Marketing Advisor

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Scott Eigenbrod
Recruitment Marketing Advisor

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your marketing advisor (dberoisa)

David Beroisa
Custom Reprints Advisor

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+1 (800) 225-4569 ext. 2704

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