Scott Eigenbrod

Healthcare Marketing Advisor

Scott Eigenbrod

  • MRN Team Member since August 2004
  • Hometown: Fairview Park, Ohio.
  • Education: BA Economics, Cleveland State University; Cleveland, Ohio.
  • Professional History: 13 years in sales and marketing.
  • Hobbies: Golf, golf, and more golf.
  • Family: Wife Gretchen, daughters Zoe and Abigail.
  • Customer Service Philosophy: Always deliver quickly and courteously.
  • Scott's Marketing Tip: If you have a website, don’t forget to include it into your job description. Use your website not only to attract clients, but also top talent.

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Healthcare

Advanstar serves the healthcare, dental and veterinary fields as well as pharmaceutical, science and drug discovery markets through primary and specialty care journals, niche professional journals, conferences, continuing medical education ("CME") products, custom publishing and projects. This unique mix of products covers all aspects of the product pipeline — from drug discovery and clinical trials to manufacturing, marketing and brand development and on through doctors, dentists, veterinarians and other allied health professionals who write or influence drug prescriptions and all other forms of treatment.

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Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.