Joanna Shippoli

Healthcare Marketing Advisor

Joanna Shippoli
  • MRN Team Member since August 2004
  • Hometown: Sebring, Ohio.
  • Education: Fashion Merchandising & Marketing, Bauder Fashion College; Miami, Florida.
  • Professional History: Sales and management, women's specialty retail.
  • Hobbies: Travel, shopping, cooking, animals, spectator sports — especially golf.
  • Family: Husband of twenty years, three cats.
  • Customer Service Philosophy: Be honest, be pleasant, and do whatever it takes to make the client happy.
  • Joanna's Marketing Tip: When writing a recruitment ad, list behavioral attributes of your ideal candidate in addition to a job description. Start by looking closely at your current staff doing similar jobs to the position you are looking to fill. What are their strengths? What work habits do they practice that work well for the position? Hiring a candidate with similar qualities will predict how well your new employee will perform to your standards as well as fit in at the practice.

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Healthcare

Advanstar serves the healthcare, dental and veterinary fields as well as pharmaceutical, science and drug discovery markets through primary and specialty care journals, niche professional journals, conferences, continuing medical education ("CME") products, custom publishing and projects. This unique mix of products covers all aspects of the product pipeline — from drug discovery and clinical trials to manufacturing, marketing and brand development and on through doctors, dentists, veterinarians and other allied health professionals who write or influence drug prescriptions and all other forms of treatment.

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Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.