Karen Eckenwiler

Healthcare Marketing Advisor

Karen Eckenwiler

  • MRN Team Member since April 2007
  • Hometown: Stow, Ohio.
  • Education: BA International Business Management, Marietta College; Marietta, Ohio.
  • Professional History: Designed and implemented marketing campaign for ShapeXpress for women. Created sales promotions for professional soccer team, the Cleveland Force.
  • Honors & Awards: Nationally rated Women's Gymnastics Official, OHSAA Official of the Year 2005.
  • Community, and Social Organizations: Youth soccer coach, Chi Omega Alumni Association.
  • Hobbies: Playing soccer, cooking, fitness, gardening, watching football.
  • Customer Service Philosophy: I'm here to help you serve your customers.
  • Karen's Marketing Tip: Buyers look for sellers in the classified section when they are ready to make a purchase. Think of the Marketplace Section as a yellow pages directory. It's important to keep a consistent presence in the classifieds. You never know when a buyer is looking for your product or service.

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Healthcare

Advanstar serves the healthcare, dental and veterinary fields as well as pharmaceutical, science and drug discovery markets through primary and specialty care journals, niche professional journals, conferences, continuing medical education ("CME") products, custom publishing and projects. This unique mix of products covers all aspects of the product pipeline — from drug discovery and clinical trials to manufacturing, marketing and brand development and on through doctors, dentists, veterinarians and other allied health professionals who write or influence drug prescriptions and all other forms of treatment.

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Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.