Drug Topics  

Drug Topics

150 years of dedication to pharmacy

Drug Topics is the only newsmagazine published bi-weekly for pharmacies in all practice settings. Drug Topics provides pharmacists with consultative information on clinical practice management, government and legal issues that will help them with their daily practices. Drug Topics is the only journal in which 85 percent of editorial, including in-house research studies, is written by staff. Through superior editorial and quality circulation, Drug Topics has remained the #1-read pharmacy publication in the industry.

Advertising Opportunities

Total Qualified Circulation: 155,000
BPA Audited Statement December 2007

Drug Topics serves the distributing and dispensing drug trade, including retail drug stores, chain drug stores, hospital pharmacies, department stores, discount houses and supermarkets operating prescription departments.

Qualified recipients are individuals working for independent pharmacies (1-3 units); chain pharmacy stores (4 or more units); supermarkets operating prescription departments; department, discount stores and variety chains operating prescription departments; drug purchasing headquarters, including discount stores, supermarkets, retail drug chains and department chains; hospitals operating a prescription department and nursing homes offering prescription service; HMOs and HMO-operated or HMO-owned pharmacies; and others allied to the field.

Media Kit
Inside Display Rates
Classified Rates
Recruitment Advertising



Direct Marketing Opportunities

Number of Selects:  4

When you target Drug Topics subscribers you reach pharmacists in pharmacies, health care facilities and drug purchasing headquarters. At the front line of patient contact, consumers often rely on pharmacists to assess, initiate, monitor and modify medication use to assure drug therapy regimens are safe and effective. These subscribers often influence purchases of over-the-counter drugs as well. They are key decision makers for:

  • Pharmaceuticals
  • Lab equipment
  • Dispensing equipment
  • Retail merchandise
  • Seminars
  • Information resources and systems

View Datacard

 

your marketing advisor (tphillips)

Tamara Phillips
Direct Marketing Advisor

Contact Tamara Phillips
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+1 (800) 225-4569 ext. 2773

your marketing advisor (seigenbrod)

Scott Eigenbrod
Recruitment Marketing Advisor

Contact Scott Eigenbrod
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+1 (800) 225-4569 ext. 2671

your marketing advisor (nthome)

Nicholas Thome
Custom Reprints Advisor

Contact Nicholas Thome
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+1 (800) 225-4569 ext. 2761



Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.