Advanstar Communications offers advertising in our premium publications and websites. Feature your company's products and services alongside award winning content and valuable industry editorial that decision makers read from cover to cover.
Nearly all of Advanstar's publications are BPA Audited twice a year, guaranteeing you are reaching decision makers in your market. Our circulations have high rates of personal direct request, meaning our readers find our articles valuable to them in their professions. They are engaged,involved and loyal to our specialized business publications.
Inside Display
Inside display, or front of the book advertising is a great medium for branding. Inside display ads keep your brand top-of-mind to buyers, influence perceptions of your brand, and reinforces customer loyalty.
Marketplace Advertising
Back of the book ads put your product and services in front of decision makers when they are ready to buy. With ads listed by category, need based buyers can find you easily. Use Marketplace Advertising to generate leads, showcase products and services, and direct buyers to your sales team or website.
Online Advertising
Online advertising uses the Internet to deliver targeted messages that attract and retain customers. Examples include contextual text and image based ads on portals and search engine results pagees, banner ads, and online communities.
The major benefit of online advertising is the ability to relay information anywhere in the world at any time. Online advertising values function and relevance more than other forms of advertising.
Online video advertising is a great example of emerging interactive advertising. Advanstar's online video directories offer the ability to view relevant products and services in a video commercial format for a number of brands. Your audience may immediately visit your website, email you, click to chat or click to call. Because the user chooses to see the commercial, sales conversions are typically high.
Digital Publication Advertising
Digital Publications are a new format which work in parallel with printed media. These new mediums open up channels for marketers as ads can be delivered based on geography and subscribers segmentation. New markets are opening around this format as younger and tech savvy readers choose more portable versions.
Our knowledgeable MRN Marketing Advisors will work with you to combine all types of advertising in a schedule that will be most effective in reaching your marketing goal.
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