Michele Cohen

Healthcare Marketing Advisor

Michele Cohen
  • MRN Team Member since January 2008
  • Hometown: Westlake, Ohio.
  • Education: University of Toledo; Toledo, Ohio.
  • Professional History: Over 13 years in B2B sales consultation and account management.
  • Customer Service Philosophy: "There are no traffic jams along the extra mile." — Robert Staubach
  • Michele's Marketing Tip: Repeat, repeat, repeat...

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Healthcare

Advanstar serves the healthcare, dental and veterinary fields as well as pharmaceutical, science and drug discovery markets through primary and specialty care journals, niche professional journals, conferences, continuing medical education ("CME") products, custom publishing and projects. This unique mix of products covers all aspects of the product pipeline — from drug discovery and clinical trials to manufacturing, marketing and brand development and on through doctors, dentists, veterinarians and other allied health professionals who write or influence drug prescriptions and all other forms of treatment.

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My Properties

 


Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.
  • Use customer analysis and market research as a foundation for your strategy.
  • Make sure your message is powerful, clear and consistent in each marketing channel.
  • Communicate with your sales team so they are on board with the messaging, timing, and support collateral.