International Motorcycle Shows

International Motorcycle Shows (IMS), the leading series of consumer powersports shows held in major metropolitan areas across the United States, offers powersports companies a consistent and effective platform for reaching their targeted audience demographic in major markets. IMS is supported by all the major original equipment manufacturers; the industry's leading consumer publication, Cycle World; the industry's consumer association, the American Motorcyclist Association; and Toyota Trucks.

Direct Marketing Opportunities

Number of Records: 128,400
Number of Selects: 3

International Motorcycle Show attendees are active shoppers for cycles and ATVs; as well as parts, accessories and travel services. These hard-core enthusiasts come to International Motorcycle Shows to check out the industry's latest and greatest, and prepare themselves for the riding season.

92% intend to buy either vehicles or products in near future
81% are current motorcycle owners
75% fall between the ages of 25 and 54 years of age
73% ride more than 2 times a week
67% travel more than 20 miles to attend the show
48% perform their own vehicle maintenance

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