RN Magazine

The professional journal with the personal touch

RN serves registered nurses in various specialties, primarily those working in hospital-affiliated facilities. Roughly 80 percent of the editorial matter is clinical. A heavy emphasis on practical application of current developments is solidly grounded in patho-physiology. Legal issues, ethical questions and career development are among the non-clinical topics covered. Four continuing education (co-provided by RN and Thomson American Health Consultants) tests are offered in every issue.

Direct Marketing Opportunities

Number of Selects: 6

RN sets the standard in providing its readers with a source for credible information as the first mass nursing journal. Nursing responsibilities have risen dramatically over the past 10 years and nurses are expected to perform more procedures and become more involved with total patient care. Among RN subscribers:

85% make hospital purchasing recommendations.
62% initiate purchasing requests.
Average of 14 years of professional experience
42% hold Bachelor degree or higher.
76% have Internet access

They recommend and have the authority to make purchases for their organizations as they see fit. Target them with healthcare books and magazines, medical products, uniform apparel and seminars.

This large database of also represents a well-employed workforce of women with plenty of disposable income for the purchase of bath & beauty products, casual apparel, travel gear and home products.
Selections include by job title, type of location and nursing specialty.

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your marketing advisor (rschuster)

Renee Schuster
Direct Marketing Advisor

Contact Renee Schuster
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+1 (800) 225-4569 ext. 2613

your marketing advisor (ehofer)

Estelle Hofer
Print Marketing Advisor

Contact Estelle Hofer
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+1 (800) 225-4569, ext. 2711

your marketing advisor (kpippin)

Kimberly Pippin
Custom Reprints Advisor

Contact Kimberly Pippin
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+1 (800) 225-4569 ext. 2756

Your Personal Marketing Advisor

With a strong marketing campaign, you cover your bases and increase the chances of your message being seen, heard and absorbed.

Use customer analysis and market research as a foundation for your strategy.
Make sure your message is powerful, clear and consistent in each marketing channel.
Communicate with your sales team so they are on board with the messaging, timing, and support collateral.